Getting ready for court with exoneree Tyrone Hood. [Photo Courtesy of Antonio Perez, Chicago Tribune]

Getting ready for court with exoneree Tyrone Hood. [Photo Courtesy of Antonio Perez, Chicago Tribune]

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At the Exoneration Project, leveraging media was pivotal in our work to reverse wrongful convictions. News coverage and social media campaigns exposed systemic problems in the legal system, and the stories of our exonerees’ journeys brought to life the collateral consequences of those problems.

Ensuring the public knew our clients’ stories meant that courts were also paying close attention. In the case of Tyrone Hood, a well-timed New Yorker article made its way to the Governor’s desk and paved the way for clemency.

Under my direction, the EP’s media strategy transformed from an e-mail list of local news desks to a carefully crafted campaign with national connections and an exponentially growing share of voice. By re-branding the EP as masterful storytellers and upgrading our web design, we became a primary source for journalists interested in wrongful conviction stories.

Branding [Design W/Studio 424]

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