At the Exoneration Project, leveraging media was pivotal in our work to reverse wrongful convictions. News coverage and social media campaigns exposed systemic problems in the legal system, and the stories of our exonerees’ journeys brought to life the collateral consequences of those problems.
Ensuring the public knew our clients’ stories meant that courts were also paying close attention. In the case of Tyrone Hood, a well-timed New Yorker article made its way to the Governor’s desk and paved the way for clemency.
Under my direction, the EP’s media strategy transformed from an e-mail list of local news desks to a carefully crafted campaign with national connections and an exponentially growing share of voice. By re-branding the EP as masterful storytellers and upgrading our web design, we became a primary source for journalists interested in wrongful conviction stories.
Branding [Design W/Studio 424]
“Chicago: The false confession capital,” Byron Pitts for 60 Minutes, 2012.
“Exoneree Diaries: James Kluppelberg,” Alison Flowers for WBEZ, 2013.
“Crime Fiction: Did the Chicago police coerce witnesses into pinpointing the wrong man for murder?” Nicholas Schmidle for The New Yorker, 2014.
“Illinois Man Who Alleged Police Interrogation Torture Freed From Prison After 25 Years,” Chris Harris for People, 2015.
“Man wrongfully convicted in coldest murder case: 'I want my name back,” Ann O’Neill for CNN, 2017.
“A Chicago Cop Is Accused Of Framing 51 People For Murder. Now, The Fight For Justice,” Melissa Segura for Buzzfeed, 2017.
“Grounds For Return,” Wayne Drehs for ESPN, 2018.
“The Lovelace case: Dramatic death in a small town,” Alec Sirken for 48 Hours, 2018.
“Dozens claim a Chicago detective beat them into confessions. A pattern of abuse or a pattern of lies?"“ Kristine Phillips for Wapo, 2018.